Bakuza : The best bottle is the one you never have to redraw

Ten years of Good Girl. One silhouette. Endless stories.

Studio Bakuza is an international creative studio based in Paris, Montréal, Barcelona and Riyadh, shaping distinctive objects and experiences for luxury houses since 2010.

BEYOND THE BOTTLE

The fragrance industry is constantly searching for what comes next. New launches, new collections, new bottles, new ways to capture attention.
But what if the most valuable design decision a house can make is to create something it never needs to replace?

At Studio Bakuza, we believe a truly successful form does more than contain a fragrance. It builds recognition, creates desire and becomes part of a house’s identity.
A house does not need a new bottle for every story. It needs a form strong enough to carry them all.

GOOD GIRL: TEN YEARS, ONE ICON

Our story with Carolina Herrera began in 2012.
Four years later, Good Girl entered the market. Its unmistakable stiletto silhouette challenged the conventions of fragrance design and received the Best Perfume Design award.

Ten years on, Good Girl remains instantly recognisable. Present in over 150 countries, it became the world’s best-selling fragrance in 2025. Not in spite of a form that never changed. Because of it.

For a decade, Studio Bakuza has continued to reinterpret this silhouette through limited editions, pushing materials and craftsmanship further each time, without ever redesigning the form.

ONE ICON, ENDLESS POSSIBILITIES

A limited edition is often treated as a seasonal exercise: a new colour, a new finish, a reason to return to the shelf.

We see it differently. A limited edition is the moment an icon proves that it is one: a chance to explore everything a silhouette can say, without compromising its identity.
Over the years, Good Girl has explored different creative territories through editions such as Dot Drama, Glorious Gold, Gold Fantasy, Fantastic Pink, Colormania, Bowtastic and Superluxe.

This holiday season, in its tenth year, Good Girl takes another step with Crystal Class. For the first time, the stiletto heel is adorned with stones, bringing a jewellery dimension to the silhouette.

WE DON’T JUST DESIGN PACKAGING. WE CREATE FORMS.

At Studio Bakuza, we believe the most successful designs are those that eventually become in-separable from the brands they represent. What begins as a creative idea becomes a signature: an object that carries meaning long after its launch.

This philosophy has guided our collaborations with luxury houses since 2010, including Carolina Herrera, Hublot, Jimmy Choo, Jean Paul Gaultier, Comme des Garçons, Rabanne, among others.

Because the greatest achievement in design is not to create something new. It is to create something that never feels old.

Anastassiya Shamina
Co-founder & Executive Creative Director, Studio Bakuza

Discover more of our work at :
studiobakuza.com — hello@bakuza.com